Shek Man Tang

Product designer passionate about solving user and business problems through digital products. Currently working at Shopify, previously at Indeed Tokyo, Intercom.


2018 — present

In Summer 2018 I relocated to Tokyo to work for Indeed - the world’s largest job platform. I’m currently working on the Company Pages product that help job seekers learn about a company when they're considering to apply.

So far I helped the team level up the user experience of the Employer side of the product, leading efforts in developing long term product visions. Some of the high impact projects include:

  • Improved profile editor that help employers create and edit branding content of their profile.
  • Improved analytics that help employers better understand the ROI of their branding effort.
  • A cross-teams design sprint to develop a long term product vision to address the needs of small-medium business.

Case studies

Company profile editor

A tool for helping employers create and manage their branding content.

View case study

SMB Branding design sprint

Rethink how we might help small-medium business convey their brand messages

View case study

Improving the write-a-review experience

Creating a more honest experience to ask users to write a company review.

View case study


2013 — 2018

I joined Intercom when it was a 30 people startup. I was fortunate to be part of its exciting growth to now a 500+ people company.

As the first Product Designer hire, I shipped many product improvements during the early years. Later I delivered end-to-end product design for large projects such as Educate, Operator and App Store.

Intercom helped me grow my skills to become a more complement product designer.

  • I learned what it means to design products end-to-end. To take ownership to drive all stages of the design process; To design the experience that takes users from empty slate to success; To stick with the problems post-launch and continue to iterate.
  • I learned the importance of starting from first principles and focuses on the root of problems.
  • I learned the importance of having a strong design opinion but weakly held.
  • I learned how to design for systems, not pages. Establish a clear product system helps navigate through complexity.

Case studies


iQ Content

2011 — 2013

After graduating, I landed a job at iQ Content (now rebranded as Each&Other) to begin my design career. Working in a design consultancy environment, I partnered with other UX strategists to help clients across government, bank and insurance sectors to deliver digital solutions.

With this opportunity, I earned practice in user research, user journey mapping, interaction design and prototype.

Online banking kiosk

AIB was bringing digital transformation to their local branches. Part of this initiative was to provide online banking services through a kiosk device.

Undertook contextual enquiry to take note of environmental factors that may influence the user experience.

Produced a set of design principles to guide further interaction design decisions.

Prototyped the key flows on the actual kiosk device, so that we can conduct user testing of the touch screen experience.

Driving test tablet app

To replace paperwork and shorten the driving test results turn-around time, the National Road Safety Authority hired us to design and build an application for driver test officers to conduct driving tests with a tablet device.
Fun fact: This application was used during my own driving test!

Conducted stakeholder interviews and in-context research where we sat in the back of a car and observed a simulation of a driving test. Mapped out the complete journey of current and proposed new process.

Used storyboard to develop conceptual design and communicate how the new process may look like.

Produced on-device prototype and brought it to test. We then learned that the screen was too bright and can cause distractions to the driver. The next iteration introduced a dark mode to address this problem.

Insurance quotation flow

We helped Liberty Insurance redesign their car insurance quotation flow with the primary goal to increase online conversions, and secondary to optimise the flow for the mobile channel.

Conducted usability evaluation of the current quotation flow. Worked with stakeholders to prioritise and eliminate unnecessary form fields.

Produced a rapid responsive HTML prototype so that I can help stakeholders try out the redesigned flow on mobile devices, and to polish the interaction details.

The project was deployed live in their website in recent years and is now powering one of their biggest online sale funnels.

About me

When tackling product and design problems, I like to approach with a holistic view to consider the overall system, think about the long term design direction, break problems down into smaller parts, exhaustively explore options, prototype and validate hypothesis through testing and data.
I’m most motivated when I see people using the design that I worked on to achieve their goals.

Outside of my life as a designer, I like to explore new places and do a bit of beginner-level landscape photography.

I'm always open to meet people and chat all things about design, products and startups. Feel free to reach out to me @shekman on Twitter or by email shekman.tang[at]